The Theory of It

Hey, did you know that you can get one here? Get what here? I don’t know, it, I guess. But is this not a genius method of marketing. You can get it here. Maybe that means you can get everything here…which is exactly what eBay was implying when they launched their It marketing campaign. After all, there’s probably no better way to summarize what one can find on the pages of eBay then simply stating the obvious: It.